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As an SME business leader, owner, or advisor, thank you for driving one half of the gross domestic product in the top 17 countries around the world (according to the World Bank). We need you now more than ever!

I wish you much entrepreneurial success.

Phil Symchych
Founder
Global Business Advisors Forums
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Pricing by Value

How are you pricing your products and services?

If you're pricing based on your costs or your competition, you're leaving money on the table.

If you're pricing based on your unique value and the results and benefits your customers receive, then you're pricing properly.

Comments

  • Adding value and charging for that value is the only way to price your services. Comparing to the competition is a path downward. You're not comparing apples to apples but apples to oranges.

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